Author(s): CS Chapman, JP Gallivan, JD Wong, NJ Wispinski, JT Enns
Journal of Experimental Psychology: General 844
Decision making revolves around weighing potential gains and losses. Research in economic decision making has emphasized that humans exercise disproportionate caution when making explicit choices involving loss. By comparison, research in perceptual decision making has revealed a processing advantage for targets associated with potential gain, though the effects of loss have been explored less systematically. Here, we use a rapid reaching task to show that targets linked to a high probability of gain influence actions about 100 ms earlier than targets associated with equivalent probability and value of loss.